Being Ocean Minded is more than a slogan or saying… it’s a mindset, a lifestyle and is something to be considered throughout your daily routines. Here at Ocean Minded, we take great pride in this mantra and thanks to our successful footwear program, we are able to spread this message by hosting river, lake, ocean and beach cleanups around the world. To further extend our efforts of keeping our beaches clean, Ocean Minded reached out to Lifeguard and Junior Lifeguard (JG) programs throughout the nation this past summer. We believe by empowering today’s youth there is hope for a brighter and cleaner tomorrow.
“Educating groms about how their day to day life impacts our beaches, whether it’s on the sand or in town off the beach, teaches a valuable lesson and they are able to learn how their efforts can then affect their local communities…and beyond,” explains U.S. Sales Manager, Chris Sears. “With the support of United States Lifesaving Association (USLA) approved Lifeguard Agencies, we have been able to spearhead this program to educate our up and coming watermen and water-women, on what it is to Be Ocean Minded.”
In addition to offering a customized footwear program, Ocean Minded is also spearheading beach cleanups with JG programs, like the Destin Beach Safety Patrol Junior Guards of Florida. It’s been nearly ten years since the USLA Southeast Regional President, James McCrady, Bill Evans, Joseph D’Agostino and Gary Wise formed the Destin Beach Safety Patrol, and since then the program has evolved into a fully functional division within the Fire District. Not only do they protect the beach patrons on the Destin coast, but they’ve also created several programs that further benefit the community, including the Junior Lifeguard program which Ocean Minded is proud to support.
In June, Ocean Minded and 40 volunteers from the Destin Beach Safety Patrol Junior Guards program removed over 50 pounds of trash from the Destin Beach and successfully helped keep Florida clean.
“Being a past Professional Lifeguard on the East Coast for over 12 years as well as a Junior Lifeguard Instructor, I found it necessary to impart our Ocean Minded way of thinking to the JG programs around the country,” adds Sears. “Working with and giving back to our lifesaver’s on our beaches, makes complete sense as we are all ambassadors of the ocean and all it offers us.”
This year was a great start for Ocean Minded’s JG program and we are excited to see it continue to grow as we plan for the 2014 season. If you are a current USLA member and would like to enjoy the Ocean Minded Proform program, please email email@example.com with proof of membership and agency to sign up for our online offerings. Thank you for taking care of our beaches, patrons and for being Ocean Minded.