Unusual Suspects. Shopping malls are normally a place surfers tend to avoid, but in Roseville, California, the local mall is home to one of the finest shops around: Vertigo. Located on the first floor of the Galleria at Roseville, you will find this polished apparel store with a wide selection of men’s and women’s styles (including Ocean Minded!) inspired by the surf, skate and outdoor lifestyle. Unlike most mall chain-stores, the Galleria at Roseville is Vertigo’s only store front and they keep customer’s coming back with a friendly and helpful staff, a clean and open layout with plenty of room to walk around and check out the latest gear, and by giving back to their local community through fundraising initiatives!
When opposites attract. The inception of Vertigo started from an idea that would bring “So Cal” and “Nor Cal” fashion trends together as shop owner, Sarah Ikemire is from Southern California, and her husband, Evan, from Northern California. The saying that opposites attract was certainly true their situation, and together Sarah and Evan created a shop with a perfect blend of California’s finest regions. As a beach lover who grew up practically in the water, Sarah was very excited to open her dream surf and skate shop a little over a year ago.
Giving back. Most shops are in over their heads during the holidays, but because Vertigo believes in giving back to their local community, they hosted a fundraising event during their first holiday season! The shop teamed up with local radio station, NOW 100.5 FM and put on a toy drive. Vertigo values the importance of helping local charities and this toy drive was just one way they were able to give back.
Making a Connection. Making personal connections with their customers is very important and is something Vertigo takes pride in. After a very successful first year of business, Vertigo plans to expand their presence on social media and other online channels to further reach their valued customers. They also want to provide additional outlets for our customers to keep up-to-date on events and promotions happening at store… so what are you waiting for? Follow this awesome shop on Facebook, Twitter and Instagram now!
Be Ocean Minded. Since last summer, Vertigo has supported Ocean Minded and carried our footwear line in their store. They love what the brand stands for and the Manhattan II sandal for women and the Scorpion sandal for men are shop favorites. Vertigo believes that one must…
Live…to cherish life
Protect… the environment
Respect…all living things
The Knitty Gritty.
Shop Name: Vertigo
On the Map: 1151 Galleria Blvd #126, Roseville, CA 95678
Become a Fan: www.facebook.com/VertigoRoseville
Send a Tweet: www.twitter.com/xpvertigo
Snap a pic: www.instagram.com/vertigo_roseville
Dialed In: 916.749.3644
Owners: Evan and Sarah Ikemire