Tag Archives: behind the scenes
By admin | Published: September 18, 2013
What are you responsible for at Ocean Minded? I take everyone else’s projects and make them look pretty… at the last minute, haha. This means I am responsible for all visual communications for the brand, including photography, advertising, in-store, graphics, catalogs, etc. There are a lot of opportunities to get creative, especially with promotions and events, […]
By admin | Published: June 26, 2013
What are you responsible for at Ocean Minded? In a nutshell, making sure the brand achieves its revenue targets annually. Going into details I’m responsible for building the brand in major accounts like Pac Sun, Zappos, Tilly’s, West Marine, Zumiez, and overseeing a team who manages all the specialty accounts. I also work directly with the […]
By admin | Published: May 15, 2013
Name: Bob Tanner Job Title: Director of Marketing What are you responsible for at Ocean Minded? In a nutshell, I’m responsible for the Ocean Minded brand – what it looks like, what it feels like, and what it communicates. I’m very fortunate to have a great team reporting to me, and together we manage OM’s advertising, photo […]
By admin | Published: April 16, 2013
The moment you have all been waiting for is finally here! Discover what it really means to Be Ocean Minded in this 2-minute video and travel behind-the-scenes to their Global Headquarters in San Clemente, California with Brand Ambassadors Rusty Long, Candice Appleby, Chuck Patterson, Gillian Gibree, Lulu Erkeneff, Anthony Vela, Thomas “Maximus” Shahinian, and Daniel Jones, […]
By admin | Published: April 9, 2013
Name: Emily Kidwell Job Title: Senior Footwear Designer Department: Design Tell us what it’s like to be YOU for a day at Ocean Minded. Well it starts with a big cup of coffee! Then it’s checking emails, and trend sites, making sure I take note of any ideas I had overnight, and then I dig […]
By admin | Published: January 25, 2013
From dawn patrol to glass off, the Ocean Minded crew was hard at work this past week. Join us as we take you behind the scenes of Ocean Minded’s latest film project featuring surf and paddle sessions, beach cleanups, ambassador and staff interviews, product previews and behind the scenes footage of what it’s like to Be Ocean Minded.
By admin | Published: November 12, 2012
Surf, sun and sand in Santa Barbara, California with the Partridge Twins?! Sounds like the perfect weekend if you ask the Ocean Minded crew, and by the looks of it- it definitely was! Check out this exclusive, behind-the-scenes footage from Ocean Minded’s photo shoot with Hailey and Sierra Partridge, and discover what they’re cooking up for Fall 2013.